Emotional branding ; the new paradigm for connecting brands to people

Author
Gobé, Marc.
Title
Emotional branding ; the new paradigm for connecting brands to people / by Marc Gobé.
Format
Book
Published
New York : Allworth Press, c2001.
Description
xxxii, 319 p. : ill. ; 24 cm.
Notes
Includes bibliographical references (p. 307-312) and index.
Subject headings
Brand name products.
Branding (Marketing)
Consumers' preferences.
Motivation research (Marketing)
ISBN
1581150784

Holdings

Library
Columbus - University Library of Columbus
Call Number
HD69.B7 G62 2001
Location
Columbus Library - Stacks
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Library
Indpls - IUPUI University Library
Call Number
HD69.B7 G62 2001
Location
Stacks
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Library
Northwest Library (Gary)
Call Number
HD69.B7 G62 2001
Location
Stacks
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Library
South Bend - Schurz Library
Call Number
HD69.B7 G62 2001
Location
Checked out Due: 04-11-2015