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Kellogg on China : strategies for success

Title
Kellogg on China : strategies for success / edited by Anuradha Dayal-Gulati and Angela Y. Lee.
Format
Book
Published
Evanston, Ill. : Northwestern University Press, 2004.
Description
xxv, 254 p. : ill. ; 23 cm.
URL
<Contributor biographical information> http://www.loc.gov/catdir/bios/nwern051/2004011800.html
<Publisher description> http://www.loc.gov/catdir/description/nwern051/2004011800.html
Other contributors
Dayal-Gulati, Anuradha.
Lee, Angela Y.
Kellogg School of Management.
Notes
Includes bibliographical references and index.
Contents
  • China's global integration and the impact of WTO accession / Anuradha Dayal Gulati and Thomas Rumbaugh
  • The changing nature of China's economic zones / Rodrigo Cejas Goyanes ... [et al.]
  • Chinese trading companies / Karthik Krishnan ... [et al.]
  • Franchising as an expansion strategy in China / Ichiro Enomoto ... [et al.]
  • Overcoming the leadership gap / Anthony Chen, Alyson Gampel, and Milan Sevak
  • Combating piracy through guanxi / Daniel Beck ... [et al.]
  • Sports marketing in China / Colby Maher, Brady Countryman, and Jessica Yang
  • Taking global brands to local success / Tracy Eckert ... [et al.]
  • The challenge of winning local clients for multinational advertising agencies / Kristen Mitchell, Scott Rupp, and James Steckart
  • Delivering on the dream / Christopher Butler ... [et al.]
  • China coping with SARS / Angela Y. Lee.
Subject headings
Business enterprises, Foreign--China.
China--Foreign economic relations.
ISBN
0810122251 (trade paper : alk. paper)

Holdings

Library
Blmgtn - Auxiliary Library Facility
Call Number
HF1604 .K45 2004
Location
Auxiliary Library Facility - Stacks
Library
Indpls - IUPUI University Library
Call Number
HF1604 .K45 2004
Location
Stacks
Floor
3rd Floor
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