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Kellogg on China : strategies for success
- Title
- Kellogg on China : strategies for success / edited by Anuradha Dayal-Gulati and Angela Y. Lee.
- Format
- Book
- Published
- Evanston, Ill. : Northwestern University Press, 2004.
- Description
- xxv, 254 p. : ill. ; 23 cm.
- URL
- <Contributor biographical information> http://www.loc.gov/catdir/bios/nwern051/2004011800.html <Publisher description> http://www.loc.gov/catdir/description/nwern051/2004011800.html
- Other contributors
- Dayal-Gulati, Anuradha. Lee, Angela Y. Kellogg School of Management.
- Notes
- Includes bibliographical references and index.
- Contents
-
- China's global integration and the impact of WTO accession / Anuradha Dayal Gulati and Thomas Rumbaugh
- The changing nature of China's economic zones / Rodrigo Cejas Goyanes ... [et al.]
- Chinese trading companies / Karthik Krishnan ... [et al.]
- Franchising as an expansion strategy in China / Ichiro Enomoto ... [et al.]
- Overcoming the leadership gap / Anthony Chen, Alyson Gampel, and Milan Sevak
- Combating piracy through guanxi / Daniel Beck ... [et al.]
- Sports marketing in China / Colby Maher, Brady Countryman, and Jessica Yang
- Taking global brands to local success / Tracy Eckert ... [et al.]
- The challenge of winning local clients for multinational advertising agencies / Kristen Mitchell, Scott Rupp, and James Steckart
- Delivering on the dream / Christopher Butler ... [et al.]
- China coping with SARS / Angela Y. Lee.
- Subject headings
- Business enterprises, Foreign--China. China--Foreign economic relations.
- ISBN
- 0810122251 (trade paper : alk. paper)