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Algorithms of oppression : how search engines reinforce racism

Author
Noble, Safiya Umoja, author.
Title
Algorithms of oppression : how search engines reinforce racism / Safiya Umoja Noble.
Format
Book
Published
New York : New York University Press, [2018]
©2018
Description
xv, 229 pages : illustrations, maps ; 23 cm
URL
<Author interview video> https://nyupress.org/books/9781479837243/
Portion of title
How search engines reinforce racism
Notes
Includes bibliographical references (pages 201-217) and index.
Contents
  • Acknowledgments
  • Introduction: the power of algorithms
  • A society, searching
  • Searching for Black girls
  • Searching for people and communities
  • Searching for protections from search engines
  • The future of knowledge in the public
  • The future of information culture
  • Conclusion: algorithms of oppression
  • Epilogue
  • Notes
  • References
  • Index
  • About the author.
Summary
A revealing look at how negative biases against women of color are embedded in search engine results and algorithms. Run a Google search for "black girls"-what will you find? "Big Booty" and other sexually explicit terms are likely to come up as top search terms. But, if you type in "white girls," the results are radically different. The suggested porn sites and un-moderated discussions about "why black women are so sassy" or "why black women are so angry" presents a disturbing portrait of black womanhood in modern society. In Algorithms of Oppression, Safiya Umoja Noble challenges the idea that search engines like Google offer an equal playing field for all forms of ideas, identities, and activities. Data discrimination is a real social problem; Noble argues that the combination of private interests in promoting certain sites, along with the monopoly status of a relatively small number of Internet search engines, leads to a biased set of search algorithms that privilege whiteness and discriminate against people of color, specifically women of color. Through an analysis of textual and media searches as well as extensive research on paid online advertising, Noble exposes a culture of racism and sexism in the way discoverability is created online. As search engines and their related companies grow in importance-operating as a source for email, a major vehicle for primary and secondary school learning, and beyond-understanding and reversing these disquieting trends and discriminatory practices is of utmost importance. An original, surprising and, at times, disturbing account of bias on the internet, Algorithms of Oppression contributes to our understanding of how racism is created, maintained, and disseminated in the 21st century.
Subject headings
Google.
Search engines--Sociological aspects.
Search engines--Social aspects.
Internet searching--Social aspects.
Computer algorithms--Social aspects.
Discrimination.
ISBN
9781479837243 paperback alkaline paper
1479837245 paperback alkaline paper
9781479849949 hardcover alkaline paper
1479849944 hardcover alkaline paper

Holdings

Library
Blmgtn - Herman B Wells Library
Call Number
ZA4230 .N63 2018
Location
Wells Library - Undergraduate Services - Core Collection
text this call number
Library
Blmgtn - Herman B Wells Library
Call Number
ZA4230 .N63 2018
Location
Checked out Due: 09-01-2020
Library
Blmgtn - Neal-Marshall Black Culture Center Library
Call Number
ZA4230 .N63 2018
Location
Checked out Due: 09-30-2020
Library
Columbus - University Library of Columbus
Call Number
ZA4230 .N63 2018
Location
Checked out Due: 08-19-2020
Library
Indpls - IUPUI University Library
Call Number
ZA4230 .N63 2018
Location
Missing
Library
South Bend - Schurz Library
Call Number
ZA4230 .N63 2018
Location
Checked out Due: 11-24-2020
Library
Southeast Library - New Albany
Call Number
ZA4230 .N63 2018
Location
Checked out Due: 09-23-2020