Six billion shoppers : the companies winning the global e-commerce boom
Erisman, Porter, author.
Six billion shoppers : the companies winning the global e-commerce boom / Porter Erisman.
First U.S. edition.
New York, N.Y. : St. Martin's Press, 2017.
241 pages ; 22 cm
- Variant title
6 billion shoppers
Includes bibliographical references (pages 223-232) and index.
- A shopping mall in every pocket
- How the West was won
- The rise of e-commerce in China
- The great mall of China
- India: the next mega-market
- India's e-commerce golden era finally arrives
- Southeast Asia
- Latin America
- Africa-the final frontier
- Six billion shoppers.
From China to India to Nigeria, e-commerce is entering a dramatic era in countries that were long left out of the e-commerce gold rush experienced in the West. If the story of the first twenty years of e-commerce's growth was set in developed markets, the story of the next twenty years will be set in emerging ones. The rise of e-commerce in emerging markets is being driven by three major trends: widespread Internet adoption, a rising middle class, and, most importantly, innovative new business models that serve the needs of local customers better than the models used by Western e-commerce giants. Six Billion Shoppers takes readers on an exciting and colorful journey around the world to visit the next e-commerce mega-markets and explore opportunities for entrepreneurs and global brands alike. Traveling through Africa, China, India, Southeast Asia, and Latin America, Porter Erisman addresses e-commerce across these new markets and what it means for Western brands. He argues that e-commerce in developing countries is revolutionary and will play a much larger role in those markets than in the West. With e-commerce in emerging markets entering a rapid period of expansion, Six Billion Shoppers explains how to seize the massive opportunity created by these new consumers and provides practical advice on how to profit.
- Subject headings
Electronic commerce--Developing countries.
BUSINESS & ECONOMICS / E-Commerce.
BUSINESS & ECONOMICS / International.
- Columbus - University Library of Columbus
- Call Number
- HF5548.325.D44 E75 2017
- Checked out Due: 12-29-2020