Tools
Business administration and marketing
- Title
- Business administration and marketing / edited by Kenneth Cliffe.
- Format
- Book
- Published
- New York, NY : Clanrye International, 2018. ©2018.
- Description
- 229 pages : illustrations (some color) ; 29 cm
- Other contributors
- Cliffe, Kenneth, editor.
- Notes
- Includes bibliographical references and index.
- Contents
-
- Chapter 1. A critical analysis on the implementation of social networking as an e-recruitment tool within a security enterprise / Anthony Lewis, Brychan Thomas, Sophie James
- Chapter 2. Programming for development of tourism industry using case studies / Abdol Aziz Shahraki, Issa Ebrahimzadeh
- Chapter 3. Big data viewed through the lens of management fashion theory / Dag Øivind Madsen, Tonny Stenheim
- Chapter 4. Entrepreneurship education: A systematic literature review of curricula contents and teaching methods / Fatima Sirelkhatim, Yagoub Gangi
- Chapter 5. Impact of workplace spirituality on job satisfaction: Mediating effect of trust / Misbah Hassan, Ali Bin Nadeem, Asma Akter
- Chapter 6. An integrative model for measuring graduates' employability skills / Wenping Su, Miao Zhang
- Chapter 7. Reconceiving corporate social responsibility for business and educational outcomes / Mark Anthony Camilleri
- Chapter 8. Firm's knowledge creation structure for new product development / Hong Y. Park, Hyejung Chang, Yong-Seung Park
- Chapter 9. Robustness of personal initiative in moderating entrepreneurial intentions and actions of disabled students/ Dakung Reuel Johnmark, John C. Munene, Waswa Balunywa
- Chapter 10. Conceptualizing knowledge transfer between expatriates and host country nationals: The mediating effect of social capital/ Maimunah Ismail
- Chapter 11. A systematic review of knowledge management and knowledge sharing: Trends, issues and challenges / Muhammad Asrar-ul-Haq, Sadia Anwar
- Chapter 12. Spirituality of unity in management - Economy of communion / Stanislaw Grochmal
- Chapter 13. Crowdsourcing innovation and product development: Gamification as a motivational driver / Maya Kavaliova, Farzad Virjee, Natalia Maehle, Ingeborg Astrid Kleppe
- Chapter 14. Beating the odds! Build theory from emerging markets phenomenon and the emergence of case study research - A "Test-Tube" typology / Kotapati Srinivasa Reddy.
- Subject headings
- Industrial management. Marketing--Management.
- ISBN
- 9781632406415 1632406411