Tools
Creating winning social media strategies
- Author
- Li, Charlene.
- Title
- Creating winning social media strategies [videorecording] / Charlene Li.
- Format
- DVD, Videodisc
- Uniform series
- Stanford executive briefings (Unnumbered)
- Published/Produced
- [Stanford, CA] : Stanford Video ; Mill Valley, CA : Kantola Productions [distributor], c2009.
- Description
- 1 videodisc (54 min.) : sd., col. ; 4 3/4 in.
- Performer
- Charlene Li, Founder, Altimeter Group.
- Credits
- Director, Mauricio Quijano.
- System details
- DVD.
- Summary
- "Social media technologies are increasingly being used to create more intimate and beneficial relationships between organizations and their customers. Charlene Li shows examples, including how HP encourages online product reviews that it then shares in Facebook, how Southwest keeps customers apprised of its policies through blogs, and how Comcast provides customer support with Twitter"--Container.
- Notes
- Taped live September 9, 2009 at Stanford University.
- Subject headings
- Online social networks--Economic aspects. Information society--Economic aspects.
- Other contributors
- Quijano, Mauricio. Stanford Video. Kantola Productions.