Jeffersonville healthy initiative : a health fair planning study
Taylor, Mendell M., author.
Jeffersonville healthy initiative : a health fair planning study / Mendell Taylor.
[New Albany, Indiana] : Indiana University Southeast ; Ann Arbor, MI : ProQuest, UMI Dissertations Publishing, 2016.
1 online resource (v, 67 pages) : color illustrations
Thesis M.A. Indiana University Southeast 2016
Access for [All Campuses] - (Available on campus and off campus with authorized logon)
- Other contributors
Indiana University Southeast, degree granting institution.
"Masters of Interdisciplinary Studies, Indiana University Southeast."
Source: Masters Abstracts International, Volume: 55-04M(E).
Advisors: Judy Myers.
Includes bibliographical references.
The primary objective is the identification of health fair planning strategies that successfully engage African-American women to take charge of their own health. Data were collected from several health fairs in the Louisville, Kentucky area to study their display methods. As a participant observer of these health fairs, the researcher photographed each health fair's successes and failures, and interviewed health fair planners, in order to identify marketing strategies that will appeal to African-American women in Jeffersonville, Indiana. More specifically, the issue of obesity among African-American women was examined while questioning whether history, body image, depression, genetics, and community can provide better insight into planning health fairs that successfully engage African-American women. These categories will provide knowledge into how to engage the women, and clues on how to address various cultural sensitivity issues.
- Subject headings
Preventive health services--Indiana--Jeffersonville.
African American women--Health and hygiene--Indiana--Jeffersonville.
- Genre heading
- Host item
Masters Abstracts International 55-04(E).