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Prescribing persuasion : persuasive techniques for elderly patient medication adherence

Churchman, Theresa M., author.
Prescribing persuasion : persuasive techniques for elderly patient medication adherence / Theresa M. Churchman.
[Bloomington, Indiana] : Indiana University ; Ann Arbor : ProQuest, UMI Dissertations Publishing, 2018.
1 online resource (vi, 53 pages) : color illustrations Thesis M.I.S. Indiana University 2018
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Other contributors
Indiana University Southeast, degree granting institution.
Portion of title
Persuasive techniques for elderly patient medication adherence
"Masters in Interdisciplinary Studies Indiana University Southeast" Source: Masters Abstracts International, Volume: 58/03M(E). Advisor: James. L. Kauffman; committee members: Deborah G. Finkel, Tamara O. Voigt. Includes bibliographical references.
Patients who fail to adhere to medical recommendations for treatment or to take prescribed medications contribute to the high costs and reduced effectiveness of the nation's healthcare system. Patients with chronic conditions who fail to follow medical orders get sicker, need more expensive hospitalizations, and die earlier than patients who regulate and maintain their health conditions with consistent care. A careful examination of existing literature shows health care practitioners struggle to address the problem of patient medication nonadherence. At the same time, abundant research shows how effective marketing and sales professionals and advertisers use persuasion and compliance-gaining strategies to influence the public's behavior. It would seem, then, that developing persuasive messages or techniques that effectively use these empirically tested psychological techniques and strategies could create an effective way for healthcare providers to obtain higher rates of medication adherence from patients. To test this thesis, a pre-survey was created to measure the prevalence of medication nonadherence at a metropolitan ophthalmologic practice. After careful review of existing literature, a list of recommendations was made and a second survey created to obtain feedback on those recommendations. This research showed that two different recommendations hold promise for use by clinic staff and physicians without adding an undue burden to clinic operations. Future research could improve the sample size of the respondents, and the recommendations could be tested in a controlled experiment in a clinic setting.
Subject headings
Patient compliance. Primary care (Medicine) Drugs--Administration. Gerontology.
Genre heading
Academic theses.
Host item
Masters Abstracts International 58/03M(E).
9780438781665 043878166X


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