Tools
Gender advertisements
- Author
- Goffman, Erving, 1922-1982
- Title
- Gender advertisements / Erving Goffman.
- Format
- Book
- Published
- Cambridge, Mass. : Harvard University Press, 1979, ©1976.
- Description
- ix, 84 pages : illustrations ; 29 cm
- Uniform series
- Studies in the anthropology of visual communication ; v. 3, no. 2.
- Notes
- Originally published by the Society for the Anthropology of Visual Communication, Washington, and issued as v. 3, no. 2 of Studies in the anthropology of visual communication. Includes bibliographical references. Bookplate of Ira L. Reiss.
- Contents
-
- Gender display
- picture frames
- Gender commercials. Relative size
- The feminine touch
- Function ranking
- The family
- The ritualization of subordination
- Licensed withdrawal
- Conclusion.
- Subject headings
- Sex in advertising.
- Kinsey subjects
- Sex in advertising. Gender role identification.
- ISBN
- 0674341910 9780674341913 0060906330