Tools
Sexually polarized products and advertising strategy
- Author
- Stuteville, John R.
- Title
- Sexually polarized products and advertising strategy / John R. Stuteville.
- Format
- Book
- Description
- p. 3-13.
- Kinsey subjects
- Sex in advertising. Sex psychology.
- Host item
- Journal of retailing. vol. 47, no. 2 (Summer 1971)