Tools
Strategic communication in the HIV/AIDS epidemic
- Author
- McKee, Neill.
- Title
- Strategic communication in the HIV/AIDS epidemic / Neill McKee, Jane T. Bertrand, Antje Becker-Benton.
- Format
- Book
- Published
- New Delhi ; Thousand Oaks, CA : SAGE Publications, 2004.
- Description
- 351 p. : ill. ; 25 cm.
- URL
- <Table of contents> http://www.loc.gov/catdir/toc/ecip0413/2004001250.html <Publisher description> http://www.loc.gov/catdir/enhancements/fy0657/2004001250-d.html
- Other contributors
- Bertrand, Jane T. Becker, Benton Lee, 1938-
- Notes
- Includes bibliographical references (p. [312]-332) and index. Paperback.
- Contents
-
- ch. 1. The challenge of combating HIV/AIDS
- ch. 2. Strategic communication in the fight against HIV/AIDS
- ch. 3. Communication for social and behavioral change
- ch. 4. Reaching special audiences
- ch. 5. Communication for health and social services
- ch. 6. Selected strategic approaches
- ch. 7. Present and future challenges for communicators.
- Kinsey subjects
- AIDS education. AIDS in mass media.
- ISBN
- 0761932070 (US-hbk.) 9780761932079 (US-hbk.) 0761932089 (US-pbk.) 9780761932086 (US-pbk.) 8178293242 (India-hbk.) 9788178293240 (India-hbk.) 8178293250 (india-pbk.) 9788178293257 (india-pbk.)