Tools
Asking questions : the definitive guide to questionnaire design : for market research, political polls, and social and health questionnaires
- Author
- Bradburn, Norman M.
- Title
- Asking questions : the definitive guide to questionnaire design : for market research, political polls, and social and health questionnaires / Norman M. Bradburn, Seymour Sudman, Brian Wansink.
- Format
- Book
- Edition
- Rev. ed.
- Published
- San Francisco : Jossey-Bass, c2004.
- Description
- xvi, 426 p. : ill. ; 23 cm.
- URL
- <Table of contents> http://www.loc.gov/catdir/toc/ecip0413/2004001683.html
- Other contributors
- Sudman, Seymour. Wansink, Brian.
- Notes
- Earlier ed. by Sudman and Bradburn with Sudman named first. Includes bibliographical references (p. 335-346) and index.
- Contents
-
- The social context of question asking
- Asking nonthreatening questions about behavior
- Asking threatening questions about behavior
- Asking questions about attitudes and behavioral intentions
- Asking and recording open-ended and closed-ended questions
- Asking questions that measure knowledge
- Asking questions that evaluate performance
- Asking psychographics questions
- Asking standard demographic questions
- Organizing and designing questionnaires
- Questionnaires from start to finish
- Asking question FAQs.
- Subject headings
- Social sciences--Research. Questionnaires.
- ISBN
- 0787970883 (alk. paper)