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Sway : the irresistible pull of irrational behavior

Author
Brafman, Ori.
Title
Sway : the irresistible pull of irrational behavior / Ori Brafman and Rom Brafman.
Format
Book
Edition
1st ed.
Published
New York : Doubleday, ©2008.
Description
xiii, 206 pages ; 22 cm
URL
<Table of contents> http://catdir.loc.gov/catdir/toc/ecip084/2007045640.html
Other contributors
Brafman, Rom.
Notes
Includes bibliographical references and index.
Contents
  • Anatomy of an accident
  • The swamp of commitment
  • The Hobbit and the missing link
  • Michael Jordan and the first-date interview
  • The bipolar epidemic and the chameleon effect
  • In France, the sun revolves around the earth
  • Compensation and cocaine
  • Dissenting justice.
Summary
A journey into the hidden psychological influences that derail our decision-making. Why is it so difficult to end a doomed relationship? Why do we listen to advice just because it came from someone "important"? Why are we more likely to fall in love when there's danger involved? Here, organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer these questions and more. Drawing on research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals forces that influence every aspect of our personal and business lives, including loss aversion, the diagnosis bias, and the "chameleon effect." The Brafmans not only uncover rational explanations for a wide variety of irrational behaviors, but also point readers toward ways to avoid succumbing to their pull.--From publisher description.
Subject headings
Rationalism--Psychological aspects.
Irrationalism (Philosophy)
Stupidity.
Errors.
Conduct of life.
Success.
ISBN
9780385524384 (hc ; alk. paper)
0385524382 (hc ; alk. paper)
9780385530606
0385530609

Holdings

Library
Blmgtn - Herman B Wells Library
Call Number
BF441 .B725 2008
Location
Wells Library - Undergraduate Services - Core Collection
Floor
2nd Floor, West Tower
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Library
South Bend - Schurz Library
Call Number
BF441 .B725 2008
Location
Stacks
Floor
3rd Floor
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