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Life is a startup : what founders can teach us about making choices and managing change

Wasserman, Noam, 1969- author.
Life is a startup : what founders can teach us about making choices and managing change / Noam Wasserman.
Stanford, California : Stanford Business Books, an imprint of Stanford University Press, [2019]
184 pages : illustrations ; 24 cm
Includes bibliographical references and index.
  • The future calls : do you answer?
  • Your best answer : how to move forward
  • Will failure and success bring you down?
  • Fail and succeed productively
  • Are you blocked by your blueprint and hooked on routine?
  • Redraw your blueprint and rethink your routines
  • Are you playing with fire and overemphasizing equality?
  • Fight the magnetic pulls of family and equality.
"After two decades of research on founders, a best-selling book on the subject, and experience teaching and mentoring thousands of students in this field, Noam Wasserman is a prominent authority on startups. Hearing from countless readers and students that his insights helped them with important life decisions, beyond the incubator and boardroom, Wasserman brings us a new book that applies to everyday life his research on the methods of successful startup founders. Like entrepreneurs, we all deal with uncertainty, tough decision-making, and necessary problem-solving. Whether we freelance or work for large organizations, whether we're married or single, have kids or not, we must be able to think on our feet, assess risks and opportunities, and recruit others to help us navigate them. This book offers important advice for envisioning change in our lives—from contemplating the next step in a relationship to making a radical career move—and managing changes to which we've already committed. We can learn to recognize our own well-worn patterns and keep our tendencies and habits in check, recruit a personal taskforce—our own board of directors—to advise us, and plan ahead for growth. With his extensive database of entrepreneurship case studies—from Pandora to Twitter to Nike—complemented with data on 20,000 founders, Wasserman is able to go deeply into the entrepreneurial mindset and show us how startups provide specific lessons for crafting our most successful lives"--Publisher's website.
Subject headings
Life skills.
Decision making.
Change (Psychology)
Entrepreneurship--Psychological aspects.
9781503601758 hardcover ; alkaline paper
1503601757 hardcover ; alkaline paper


Columbus - University Library of Columbus
Call Number
BF637.S8 W3285 2019
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