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Color : messages and meanings : a Pantone color resource
- Author
- Eiseman, Leatrice, author.
- Title
- Color : messages and meanings : a Pantone color resource / Leatrice Eiseman.
- Format
- Book
- Published
- Gloucester, Massachusetts : Hand Books Press, [2006] ©2006
- Description
- 144 pages : color illustrations ; 24 x 28 cm.
- Uniform series
- Pantone color resource.
- Notes
- Includes index.
- Contents
-
- Color families : Red ; Orange ; Yellow ; Brown ; Blue ; Green ; Purple ; Neutrals ; White ; Black
- Color in the marketplace : About advertising ; For brand image and identity ; In packaging ; At point of purchase and displace ; On visual presentations
- Spinning the color wheel
- The rank order of color : Dominant, subordinate, accent ; Defining the message ; Cues for color combinations
- Creating moods with color combinations
- Trends: the future is not what it used to be : Guidelines for spotting trends
- Color conversions : ink color formulas for printing.
- Summary
- Explains the emotional response to color and covers the latest guidelines for effective color combinations, including the integration of color trends.
- Subject headings
- Commercial art. Color in advertising. Color in marketing. Color--Psychological aspects.
- ISBN
- 0971401063 (pbk.) 9780971401068 (pbk.)