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Color : messages and meanings : a Pantone color resource

Author
Eiseman, Leatrice, author.
Title
Color : messages and meanings : a Pantone color resource / Leatrice Eiseman.
Format
Book
Published
Gloucester, Massachusetts : Hand Books Press, [2006]
©2006
Description
144 pages : color illustrations ; 24 x 28 cm.
Uniform series
Pantone color resource.
Notes
Includes index.
Contents
  • Color families : Red ; Orange ; Yellow ; Brown ; Blue ; Green ; Purple ; Neutrals ; White ; Black
  • Color in the marketplace : About advertising ; For brand image and identity ; In packaging ; At point of purchase and displace ; On visual presentations
  • Spinning the color wheel
  • The rank order of color : Dominant, subordinate, accent ; Defining the message ; Cues for color combinations
  • Creating moods with color combinations
  • Trends: the future is not what it used to be : Guidelines for spotting trends
  • Color conversions : ink color formulas for printing.
Summary
Explains the emotional response to color and covers the latest guidelines for effective color combinations, including the integration of color trends.
Subject headings
Commercial art.
Color in advertising.
Color in marketing.
Color--Psychological aspects.
ISBN
0971401063 (pbk.)
9780971401068 (pbk.)

Holdings

Library
Columbus - University Library of Columbus
Call Number
BF789.C7 E376 2006
Location
Columbus Library - Stacks
text this call number