Tools
The chasm companion : a fieldbook to Crossing the chasm and Inside the tornado
- Author
- Wiefels, Paul.
- Title
- The chasm companion : a fieldbook to Crossing the chasm and Inside the tornado / Paul Wiefels ; with a foreword by Geoffrey A. Moore.
- Format
- Book
- Published
- New York : HarperBusiness, c2002.
- Description
- xxii, 323 p. : ill. ; 23 cm.
- Other contributors
- Moore, Geoffrey A., 1946- Crossing the chasm. Moore, Geoffrey A., 1946- Inside the tornado.
- Notes
- Includes bibliographical references and index.
- Subject headings
- High technology--Marketing. Technological innovations--Marketing. Selling--High technology.
- ISBN
- 0066620554 (pb)